Research On Interactive Ceremony In Web Entertainment Of Pan-entertainment

Since the "first year of online live broadcasting" in 2016,the network broadcast has become more and more deeply involved in the audience's life through the use of new media platforms and mobile electronic devices.On the one hand,in order to "Yingke","Huajiao" and "Douyu" represented by generic network entertainment live have mushroomed rapid rise and development of software,the formation of a new way of social interaction.On the other hand,due to the low accessibility and accessibility of webcast,there is a real "live broadcast" situation.In pan live entertainment network,users only need to register account can the be fond of according to oneself into the studio and by sending a barrage,light love,even chat,the way of gift-giving and the host and other users to interact.Compared to the traditional weibo,micro letter online social networking,in this specific virtual scene,the live webcast bring different personal experience of participation and interaction,and subtle influence on ideas of individual behavior.In this paper,with the aid of Randall Collins interaction ritual theory,from the media scene construction Angle,trying to analysis in generic network entertainment live,the interaction between traditional ritual theory is useful? How the interactive ceremony in the network is produced,formed and produced.Through questionnaire,depth interview and content analysis of combination of quantitative and qualitative research methods,such as,intercept live webcast a concrete case,features,users on the network broadcast studio scene structure,interactive forms,interactive content of the air and the results of the study after interaction,and draw the following conclusion:Live webcast "room" for the interaction of the ceremony scene condition,provides the basic situation produced via live focus between content and form to let the user get connection,live in the process of individual emotional appeal is the ultimate cause of long-term emotional energy.In addition,in the new scene generated by interactive ceremony in webcast,the creation of new symbols and new culture is created,and the virtual consumption patternconstructs the difference of power level.