Order And Situation:a Study On Visual Communication Of CCTV News APP

The rapid development of digital technology promotes the updating of media communication methods.Mobile media presents a fast-paced,diversified,and integrated new experience of dissemination of text,pictures,sound,and video for the audience,and more intuitive,vivid and vivid visual elements in the media it gradually plays a pivotal role in the process of continuous evolution,and the vigorous development of visual communication in the digital media era provides effective technical support.Visual communication research is an interdisciplinary subject involving psychology,design,communication and other disciplines.This research is based on CCTV News APP,using literature research methods,case analysis methods,content analysis methods,and comparative research methods to conduct visual information research and analysis.Analyze the visual presentation of CCTV News APP from the two aspects of order and situation,and strive to explore the current situation of the use of visual communication by the mobile news media of CCTV News mobile phone and optimization strategies through the expression of symbols and visual forms.CCTV News App strives to create "visible" news.This study focuses on this concept to analyze its visual communication.The main research contents are as follows: First,the development of CCTV News App is briefly introduced,and the overall characteristics of visual communication are explained in combination with its media positioning.Secondly,this paper discusses the visual communication characteristics of CCTV news APP,and conducts a detailed analysis from two perspectives of order and situation.The first is the construction of order in the visual communication of CCTV news APP,which is analyzed from three aspects of construction elements,expression mode and construction effect.Secondly,the context construction in the visual communication of CCTV News App is analyzed from the aspects of the main elements and methods of context construction as well as the "immersive" reading effect achieved.In thinking and analysis,the author compares CCTV News APP with Xinhua News Agency APP and People's Daily APP.Thirdly,based on the above analysis and combined with the media characteristics and development goals of CCTV News APP,the corresponding optimization strategy is proposed for its visual communication from the aspects of humanized design,technical support and how to seek a balance between image and market.Finally,according to the research and analysis of the summary and suggestions,put forward that the media should keep up with the pace of audience and media development,update and occupy the market;In the development of visual communication,attention should be paid to the direction of development,and rational development should be achieved to avoid the phenomenon of image worship.