| At present,the total number of children under the age of 14 has reached more than 200 million,which is an important part of China's population.From children's living conditions,it can directly reflect the problems of the adult world and even the whole society,such as the problems of social quality construction,the problems of stratum change hidden in the depth of society,the problems of system improvement in the process of social development,etc.so that children can grow up healthily is of great significance to the society and the country.In recent years,the attention of all walks of life to children's groups has gradually increased,and the media has played an important role in this process.How the media report the news related to children not only reflects the media's understanding and attitude towards children's groups,but also affects the public's understanding of children's groups.Therefore,this paper takes "CCTV news" micro blog as the research object,and focuses on how the media should comprehensively and objectively present the children themselves and their relationship world,so that the public can correctly understand the children's groups and their living environment,and work together with all sectors of society to create a good growth environment for children.The reason why we take "CCTV news" micro blog as the research object is that with the gradual development of network media,micro blog as a social public information system plays an increasingly prominent role,especially in the dissemination of news information;and based on the status of the mainstream media of CCTV,and its high authority and social influence,so this paper takes the children's report in CCTV news microblog as the research object.Select all the children 's reports in 2019 as the research sample,and analyze their content and text,Based on the statistics of topics,trends and relationships of main characters,and textanalysis of some reports,this paper explores the communication significance of children's news,summarizes the image of children presented in CCTV news microblog and the problems in the reports,and puts forward suggestions for the problems in the reports.Specifically,the research on children's report in CCTV news microblog includes the following aspects:The first part mainly uses content analysis and data comparison to analyze the basic situation and obvious characteristics of children's reports in "CCTV news" microblog,For example,the "tone" of children's topics in CCTV news microblog is quite warm and cold,the occupational characteristics of the people involved in the news are more obvious,boys are significantly higher than girls in the proportion of boys' and girls' reports,and the report tendency is mainly positive emotional tendency,and so on.The second part analyzes the image of children in CCTV news microblog based on narrative,rhetoric and cognitive framework.From the perspective of text narrative,it mainly conveys emotional attitude by adding emotional indicators,network emoticons and using a variety of rhetorical devices in the title;from the perspective of Kenneth Burke's new rhetoric,its report mainly constructs "sympathy identity" through emotional consensus,and "opposition identity" through split opposition.Generally speaking,CCTV news tends to present three kinds of images when reporting children's issues.Objectively,it presents the image of children being rescued and helped;positively,it presents the positive image of children being lovely,mature and sensible,warm society;negatively,it presents the negative image of children being hurt and children hurting others.The third part,combined with text analysis,discusses the dissemination value of children's reports in CCTV news microblog.Such as strengthening the social risk prompt,increasing the experience consensus of the audience to prevent risks,and reducing the "social risk";greatly gather the social emotional consensus,establish the emotional connection with the audience,and stimulate people's good faith actions;Helping others to gain the power of public opinion is conducive to the guidance of public opinion,increasing the degree of social harmony;exposing the problems existing in children's living environment,improving the laws and regulations related to minors,etc.The fourth part focuses on the specific issues of children's reports in CCTV news microblog,Such as the relatively unbalanced choice of communication,the lack of comprehensive news and information,the lack of left behind children's reports,the relative lack of reports in the west,and striving to be moved by "excessive efforts",etc.And put forward improvement suggestions for these problems,In order to better present the media image of children,for children to create a more useful growth space. |
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