Consumer Culture In The Context Of TV Talent Show Discipline On The Male Body

In the context of consumer culture, people are more devoted to the body’s than any of the times, physical development ushered in free space, but the body has also been unprecedented discipline. The new era of women have learned to use various means to change the body, such as breast Let dry place with a plump, plump with liposuction allows local weight loss, with fashionable clothes to decorate the body, but the male body is also unknowingly toward the center, noticeable. Therefore, this article takes2013"Happy Boys " in the male body as a symbol scope of the study, the expression of the television media around the male body through theoretical analysis and video text study to explore the mechanism behind the discipline of the male body. Combining contemporary consumer culture context and field operations TVs own existence, thinking of the male body and Construction presented.This paper argues that2013"Happy Boys" as the male as the main talent show and Construction presented the results of a consumer culture discourse and television industries mechanism created by the collusion of the male body, the basic goal is to become a male body to produce consumer goods and also satisfied for the consumer object, thereby expanding consumption. This diversity presents some extent conducive to the development of feminism, but the correlation with the liberation of women is not high, basically belongs to the discourse of consumer culture manufactured under the body of the sexes in the context of consumer culture, in the body carried out under the technical interpretation, video technology and fashion technology manipulation.This paper is divided into five parts, the first part introduces the study of the origin of the introduction of the article, noting that the relationship between the male body and the media construct and consumer cultures, specific issues; Secondly, it introduces some scholars about the physical, media and consumer culture studies relevant literature, and to enter and research methods; finally elaborated on the meaning and physical attributes and discipline problems; the second part of the case by2013,"happy Boys" to analyze the images and language in the context of consumer culture TV talent show how to construct the male body image. The third part of the combined cases of2013"Happy Boys" TV show in the analysis of masculinity, and how to construct the male body, the impact of masculinity, how to achieve the purpose of constructing disciplining of the male body and on the underlying operating authority; part Ⅳ analyzes the technical means when the TV show of the male body disciplining employed, such as physical technology, fashion and aesthetics, film technology; part Ⅴ summarizes the description of the male body aesthetic and discipline can not say exactly from feminist intervention and shape, but it is complicated by many factors during operation of interwoven social interaction results.