Visual Research On Dynamic Long Figure Advertisement Based On Mobile Phone Communication

With the influence of mobile phone on modern people’s consumption growing day by day,We Chat has become an important platform for multi information delivery.The dynamic long figure advertisement originates from the posters in print advertisement,which is combined with the usage of intelligent mobile phone and expanded through the multi dimension element level,time and space.Thus it enhances the ability of graphic information transmission and finally forms its typical characteristics,which is well received.In this paper,by investigating and analysing the present state of people’s life,psychological states,consumption habits and other social aspects,more comprehensive analysis of the fashion phenomenon of dynamic long figure advertisement are presented.The characteristics of dynamic long figure advertisement are Summed up and defined so as to guide the design practice of dynamic long figure advertisement,and to explore the more possibility of graphic design.