| The article is including four chapters, making use of the methodology from C. I. llovland of doing experimentation to research some unaided variables affecting the convey course.Chapter 1 is discussing the video and audio of TV how to effect the persuasion effect of advertisement, explaining the peculiarity of letting person deeply immerse in TV, explaining how to let person pay attention to the TV advertisement from the ignore, and explaining how to use the video and audio of TV.Chapter 2 is discussing the person conveying message how to effect the persuasion effect of advertisement, pointing out the credibility of the person conveying message have effect to the credibility of TV advertisement, and specializing in the persuasion effect of the credibility of the celebrity and the specialist.Chapter 3 is discussing the conveying message how to effect the persuasion effect of advertisement, pointing out that TV advertisement should use the singular request, discussing the using of the style of TV advertisement, and discussing some useful skills in fabricating TV advertisement.Chapter 4 is discussing the recipient of message how to effect the persuasion effect of advertisement, analyzing that TV advertisement should how to use the receive course, selective exposure, selective attention, selective perception, selective retention, to improve the arrival choice and the effect of the attention, perception, retention.
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