Research On Content Production And Communication Reconstruction Of TV Media Driven By 5G Technology

5G technology development is in full swing,which will drive the transformation and reconstruction of traditional media industry.As the representative of the traditional mainstream media,TV media has both opportunities and challenges.With the mobile technology iteration from 1G to 4G,TV media has experienced the development and change of "initial popularization-golden period-hidden worries appearing-adjusting transformation".Due to the restrictions of mobile technology,TV media has not successfully transformed in the 4G era.But the advantages of 5G era will bring opportunities for the development of TV media.The development opportunity of TV media in 5G era is reflected in three aspects: national policy,technology change and user market.National policies lead the development direction,technology change expands the development environment,and the user market provides core power.On the way of the integration of 5G and TV media,the central media is actively ahead,local media accelerates the pace,and mobile phone enterprises cross-border into the bureau are all powerful practices in the development of TV media.Driven by 5G technology,the development of TV media mainly involves content production,communication path,Dilemma and reflection.In terms of content production,focus on "type innovation + quality construction + speed improvement".Pay attention to the innovation of program production type,enrich the content supply from the traditional variety show,documentary,news live broadcast,etc;Strengthen the construction of content quality,and ensure the quality of content output from three aspects: intelligent and efficient TV programs,personalized and accurate audio-visual content and shocking audio-visual effect;Meanwhile,we should take technology as the core,improve the transmission rate,and guard against the scarcity of content resources while building the "technology + content"cooperation mode,so as to further ensure the optimization of TV content transmission and truly promote the "quality + quantity + speed" simultaneously.In terms of communication path,we should pay attention to "communication carrier + media scene + media platform".That is,the innovation and breakthrough of media carrier,the return and application of media scene,and the cross-border and integration of media platform.As a communication carrier,TV is constantly updated and developed in combination with modular furniture;At the same time,TV media will return and apply as the important role of family center,the important terminal of smart home and the link of reshaping family relationship" The cross-border and integration of TV media and media platforms such as "long and short video / mobile live broadcast / artificial intelligence" will also bring the experience of complementary advantages,immersion and human-computer cooperation.While exploring the development of TV media content production and communication,we should also dialectically realize the dilemma of TV media development: 5G technology is difficult to apply and new media competition is fierce.It also reflects on the future development of TV media,focusing on the two aspects of"TV" and "people",reflecting on the "redefinition of TV" under the influence of media technology,and thinking about the influence of the change of media environment on people.