Research On Social Interaction Of Internet Interest Groups

Interest groups in the network have both the cohesion of traditional offline groups and the freedom of virtual communities.So this group can form a highly organized and unified network collective action,and can exert the freedom and creativity of each individual.What are the characteristics of the social interaction of the network groups combined due to interest,and how will they affect them?The author selects eight members of the network interest group that belong to different interest cores and different interest platforms,according to the grounded theory,focus group discussions and in-depth interviews are used for research.After the abstract process of open coding,spindle coding and selective coding,the author has selected the three codes of interaction motivation,interaction structure,and interaction process as the structural framework of the full text of the general.After coding classification,the author proposes three grounded theoretical hypotheses:1.Network interest group members can obtain a variety of satisfaction from group activities,which has also become an incentive for individuals to actively participate in network interest group activities.2.There is a certain level of structure within the network interest group,which makes the daily interaction within the group closer and the activity organization more effective.3.Certain events in the social interactions of Internet-interested groups can evolve into an online carnival with strong social influence.The author has studied the social interaction of online interest groups from the aspects of interactive motivation,interactive space,interactive group,interactive content.Taking the case of "Jay Chou pk Cai Xukun" fan hitting the list as a case,he studied the specific process of social interaction.The study found:Internet interest groups forming groups due to common "interests",driven by emotional logic,strong cohesion and unique community culture within the group.The social interaction of the network interest groups presents the characteristics of "central-decentralized".The group structure is pyramidal,group influence is centralized,group interaction platform gradually integrates diversity,cross-platform interaction among group members becomes the norm.The social interaction of the network interest groups can produce a distinct community interest culture and build a diverse cultural ecology of modern society.However,strong group identity and collective sentiment can also prompt online interest groups to form network collective actions on certain specific group events and have an impact on society.