Research Of Intelligent Tourism Mobile APP Interactive Design Based On User Mental Model

With the rapid development of Internet technology,the combination of Tourism and informationization has promoted the formation of " Internet + Tourism" industry pattern.Especially with more and more younger consumers and the coming exit free era,Tourism mobile applications has been widely used.The current development of tourism turns to mobile,personalization and FIT.Therefore,more and more people choose self-guided tour.Tourism mobile applications provide unprecedented convenience to tourists and promote their interactive and autonomy during their tour.At the same time,people has more and more demand on the personalization of tourism category of mobile applications.This paper takes the interaction design of tourism category mobile applications as research object and bases on the user's mental model structure to research the interaction design of "smart tourism" mobile applications.In order to meet user's needs,this design optimizes the interaction design process to finish mobile interaction design on the basic of the study of user's behavior characteristics.This paper can be divided into three parts:firstly,the current analysis of tourism mobile applications'situation,which summarizes the concept of " wisdom tourism " interaction design,analyzes the existing problems in similar products,expounds the definition of mental models,analyzes the relationship between interaction design and user's mental model and proposes the process of interaction design;secondly,according the quantitative and qualitative research of users to analyze users'behaviors and habits and build user's mental model,and then through the scene storyboard to explore the needs of users based on the characters and behaviors,and then give these requirements an order in terms of the priorities,extracting user requirements list;thirdly,putting the previous research results into prototype design,using interaction design framework and visual design to convert the requirements into specific product form,and verifying the matching degree between product design and user mental models through the customer satisfaction evaluation.The result of this paper is using user's mental model to research the interaction design of "wisdom tourism" mobile phone application and building user's mental model to finish the designing scheme which has the reference value for the development of similar products.