User Behavior-Oriented Micro-Interaction Design And Research Of WeChat Mini Program

At present,there are still shortcomings in the micro-interaction design theory and design methods of the WeChat applet interface in China.This topic is based on the information processing process theory and the understanding of the micro-interaction structure,and summarizes and summarizes the "user goals and micro-interaction triggers","User Cognition and Micro-Interaction Rules","User Actions and Micro-Interaction Feedback' and "User Reflections and Interface Cycles and Modes" constitute a user-behavior-oriented micro-interaction design theoretical framework,which mainly elaborates user behavior and The relationship between micro-interactions and micro-interaction design strategies based on user behavior are summarized.And on the basis of user behavior-related concepts,the micro-interactions in the typical behaviors of users using WeChat applets are researched,and finally the micro-interaction design practice of WeChat applets is realized.Although the current WeChat applet functions are relatively complete,the current WeChat applet still has a bad experience.This topic uses the case analysis method to summarize and summarize the user behaviors in WeChat Mini Program 8.0.2,and extract four typical user behaviors,namely;?Enter Mini Program:system entry behavior,content entry behavior.?Search behavior:specific category search,known name search,random exploratory search and personal attribute search.?Browsing mini programs:targeted browsing behavior,category-oriented behavior,and random browsing.?Leave the Mini Program:leave temporarily and permanently,and combine these four types of typical user behaviors to make an in-depth study of the core structure of the micro-interaction of this version of the WeChat Mini Program-"Trigger-Rules-Feedback-Mode and Loop" Analysis.Before design optimization,the product architecture,function,visual interface and micro-interaction of competing products were investigated and analyzed to summarize the deficiencies,and combined with questionnaire surveys and in-depth user interviews to find user pain points and actual needs in different types of behaviors,and summarized The design goal of a new type of WeChat applet oriented by user behavior.The micro-interaction design strategy proposed in the previous period guides the optimization design of the WeChat applet,and finally optimizes the product functions,interface vision,and shortcomings of the micro-interaction of the WeChat applet,and carries out the user experience of the optimized WeChat applet Evaluation.This topic uses user behavior as the entry point,and on the basis of meeting user needs,provides a new perspective and design solution for the micro-interaction design of WeChat applets.This topic enriches the micro-interaction theory and has reference value for the micro-interaction design of other small programs.