Research On The Communication Status And Path Of Literary Classics In Audio Books APP

The audio books APP complies with the trend of the times,which derives the characteristics suitable for transmission in the digital media era on the basis of retaining the traditional broadcasting attribute.The classical literature of the full cultural heritage and spiritual content should not be eager for quick success being drowned by the wave of breath and technology,but should take advantage of the development of media to show vigor and vitality in the new media era.Under the background of the rapid development of nationwide reading and mobile reading,which is strongly advocated by the state,audio books APP will become a new way for the diversified dissemination of literary classics in the new media era.This paper consists of five parts.The introduction mainly introduces the research purpose and significance,concept definition,research methods and literature review.In the first chapter,the development process of audio books is analyzed and the audio books APP is classified.At the same time,this chapter reveals the communication status quo of literary classics from the two dimensions of communication environment and mode of communication.The second chapter will show the reality of the sound reading APP spreading literary classics by analyzing and comparing the three audio books head platforms in aspects of anchor training,content configuration of literary classics,broadcast presentation and communication channels.And then starts from the humanization trend theory of Paul Levinson's media evolution theory,and summarizes the characteristics of the dissemination of literary classics by audio book APP.In the third chapter,by the means of questionnaire survey,the users' usage feelings were obtained from the four aspects of demographic characteristics,awareness channels and usage motivation,usage behavior,and preference content,which were taken as the data basis to obtain the development dilemma.The fourth chapter summarizes the development dilemma faced by the acoustic book APP in spreading literary classics from the dissemination of platform,content,channels and dissemination effect of three levels based on the data from chapter three.In the fifth chapter,the following development suggestions are drawn corresponding to the development dilemma in the fourth chapter.It is committed to creating an appropriate path for the dissemination of literary classics,so as to realize the full transmission of literary classics and facilitate the return of literature.At the same time,the industry has broken the stereotype of audio books APP as a leisure and entertainment property,expanded the growth point of subsequent businesses,and promoted the benign development of the vertical field.