Research On Products Deirved From The Literary Books

With the guidance of the ideology of “Great Culture, Great Media, GreatEdit”, combining the phenomenon of “one book, one industry”, studying “thederivative in literature”, using the knowledge of Communication, Publishing,Economics, Psychology, Branding and the theories of the interpretation ofcultures related, define the concept of the derivative in literature and productsrelated. In my paper, I will analyze the market, the relationship and customersof the derivative in literature. Combining with many real cases, I will dissectproblems in developing the derivative, setting and running the brand. Etc., andother problems would occur. Then, I will put forward some correspondingmeasures for solving these problems.