Research On The Influence Of Network User Motivation On Encounter Information Sharing Behavior

With the Internet entering the era of the whole people,browsing network information,searching information and online social networking have become the necessary activities of most people every day.In the process of using the network,users can not only get information quickly without the limitation of time and space,but also get interested or useful information in the query information or network information push.The unexpected information is the unexpected harvest.The fragmentary and hyperlinked information organization,the explosive growth of information quantity,and the increasing dependence on Internet users all greatly increase the frequency of user information encounter.As a special way for individuals to obtain information,information encounter also has a key impact on people's social practice.Therefore,how to promote users to share more information and improve the efficiency of information utilization is very important.By sorting out the existing literature on accidental information sharing,it is found that most of the existing studies directly link the accidental information sharing behavior with the external environmental factors,ignoring the influence mechanism of individual psychological changes on the sharing behavior.In fact,accidental information sharing is an information sharing behavior promoted by individual's psychological motivation after being stimulated by the outside world.Therefore,this paper explores the psychological motivation of network users' accidental information sharing behavior.According to the data of this paper,the age of young Internet users is the most important factor when they encounter Internet users The impact of health.On this basis,the paper introduces the moderating variable of task situation factor and the mediating variable of technology media to explore the mechanism of motivation on information sharing behavior.After reading and sorting the existing literature and theories,this paper divides the motivation factors into two parts: internal motivation and external motivation.From the dimensions of internal motivation,external motivation,task situation factors and technical media factors,this paper puts forward research hypotheses and related theoretical models,and uses SPSS and Amos Statistical analysis software for questionnaire data analysis,in order to verify the hypotheses put forward in this study,and according to the final data results put forward relevant suggestions and countermeasures.The data analysis results show that: among the internal motivation,the altruism,self-efficacy and information literacy of users have positive influence on their occasional information sharing behaviors;among external motives,the reciprocal motivation,image reputation and social interaction of users have positive influence on their occasional information sharing behaviors;technical media variables play an active role in internal motivation,external motivation and sharing behavior The task situation factors have negative adjustment between internal motivation and sharing behavior,and the external motivation of users does not affect the sharing behavior.Based on the results of empirical analysis,the paper puts forward some countermeasures and suggestions for information service platform and information users in the network environment,so as to increase the frequency of information encounter and improve the efficiency of the information encounter.