Research On Motivation Of User Information Sharing Behavior Based On WeChat Friends Circle

In the era of mobile internet,instant social software has developed rapidly.As an emerging instant messaging social tool,WeChat has developed into an indispensable tool for information exchange and social activities in people's life and work.WeChat Moments as one of the basic functions of WeChat has become a new communication medium,it has a strong representation in the current stage of social media,and attracted much attention and many active users,it not only greatly affect people's social life and information communication environment,but also provides some new opportunities and challenges for social development and enterprise development.So this paper will make a deep analysis about the user information sharing behavior by specific features of the WeChat Moments,and make a systematic study on the behavior in the process of motivation,the enterprise can understand the user's behavior motive and the communication psychology.Through the study of data analysis,it is found that the information sharing behavior among the WeChat Moments mainly refers to the publication of what we see and hear,what we think and other news,videos and pictures that can be used for entertainment.It include ten motivation factors such as social motivation and gain economic benefit motivation,seeking social identity motivation,altruistic motivation,emotional expression motivation,recreation motivation.In order to better promoteenterprise brand,improve WeChat service and meet user needs,this paper analyzes these behavior motivation deeply.