Research On The Value Evaluation Method Of Network Live Broadcasting Platform

With the rapid development of the Internet industry and the further expansion of the scale of Internet users,more and more Internet products have emerged and developed rapidly.The webcast industry is an emerging industry that relies on Internet "User bonus",The emergence of the webcast industry has enriched people's leisure and entertainment life.With the rise and development of the Internet industry,a series of mergers and acquisitions and financing activities appear,The valuation issue of webcasting platforms has become a concern.Based on the above background,the value evaluation of the webcast platform is studied.From the characteristics of the webcast platform,analyze the applicability of cost method,market method,discounted cash flow method,Corporate Value Based on the Customers valuation model and Discounted equity valuation analysis one by one.Based on the fact that the most important feature of the webcast platform is highly dependent on user resources.After analyzing the above five valuation methods,It is believed that,relatively speaking,the DEVA valuation model is more suitable for webcasting platforms.And,according to the actual development of the webcast industry,improve the DEVA valuation model,correct user value,Introduce monthly active users,quantify average revenue per user,excluding the initial investment cost of a unit user,introduce market share,constructed an improved DEVA valuation model.Introduce Huya Live as a representative enterprise to verify the feasibility of the improved DEVA valuation model,the Huya attaches great importance to the monthly active users,in a stage of profit uncertainty,is a listed company,to be able to obtain data from the open market,applicable to the improved DEVA valuation model.Bringing monthly active users,quantify average revenue per user,market share and other data of Huya into the improved model,the deviation rate is low.At the same time,in order to improve the applicability,the data of Do Yu is also brought into the improved model,and the deviation rate is also low.the rationality of the improved DEVA valuation model is further verified.In conclusion,it is believed that the improved DEVA valuation model is relatively suitable for the value evaluation of the network live broadcast industry.It is hoped to provide a new direction for the valuation of webcast platforms and new ideas for the value assessment of other industries with users as the core resources.