Research On The Valuation Method Of Vertical Video Websites

In recent years,with the development of the mobile Internet,there has been an increasing number of vertical website platforms in the Internet industry,and the characteristics of verticalization have become more and more obvious.Among them,people have a more diversified pursuit of spiritual civilization based on the increasingly affluent material life,so there are more and more vertical video website platforms,and their basic positioning is to use video as a carrier to meet the specific needs of specific people for information.However,the current research on valuation methods for this type of enterprise is not profound,and traditional valuation methods have great limitations when they are actually applied to vertical video websites.Therefore,it is necessary to analyze the business model and industry characteristics of enterprises such as vertical video websites for studying their value driving factors and selecting a suitable valuation model.After a comprehensive analysis of the vertical video website,this article selects the user value-based valuation method,the DEVA valuation model,and uses the traditional DEVA valuation model as a basis to combine the specific value driving factors of the vertical video website to make appropriate adjustments to the model to make it more suitable for vertical video sites.The improved valuation model mainly introduces indicators such as user contribution and user loyalty,and uses Bilibili as an example to verify the practical applicability of the model.In the case,the discounted cash flow model is used as a comparative model,and the results of the two models are compared and analyzed with the actual market value.According to the valuation results,the improved DEVA valuation model that introduces user value-related indicators is suitable for vertical video websites.The value of the appraisal.Studies have shown that as user value accounts for an increasing proportion of enterprise value,stakeholders should pay more attention to the important role of users in the valuation of enterprises.At the same time,valuation methods based on user value should also be further improved.