Research On The Application Of Modified DEVA Model In The Valuation Of We-Media Platform Companies ——Taking Company A As An Example

In recent years,with the continuous development of the Internet industry,many self-media platform companies have appeared in the Internet field.Self-media platform companies often have to carry out multiple rounds of financing for their own development.How to reasonably price self-media platform companies has become a very important issue for investors and corporate managers.Therefore,this paper takes self-media platform companies as the research object to study the value evaluation of such companies.This article focuses on the hot issues in the current enterprise value assessment,and obtains a user-centric Internet enterprise value assessment model by further improving the existing model.This article first sorts out the relevant research results of scholars at home and abroad,analyzes the development,profit model,and source of value of self-media platform companies.On this basis,it analyzes the characteristics of self-media platform companies,the difficulty of valuation,and the valuation of traditional enterprises.The limitation of the method was analyzed,and the Metcalfe’s law evaluation system based on the number of users was introduced.Based on the existing valuation model of Internet companies based on Metcalfe’s law,this paper conducts research from the aspects of model improvement and model parameter determination.In terms of model improvement,Zipf’s law was introduced to explain the relationship between the number of users and the value of the company more reasonably,and at the same time,the monetization factor was modified according to the actual situation;in determining the model parameters and calculation methods,the user’s comprehensive The evaluation is quantified as the distance between enterprise nodes.This article takes enterprise A as an example,analyzes the unsuitability of the traditional enterprise value evaluation model,uses the improved model to evaluate the enterprise value,and compares it with the market value to verify the effectiveness of the model.Finally,the sensitivity analysis of the key parameters of the evaluation model verifies the stability of the valuation results.