Research On The Communication Phenomenon Of Weibo "Hot Spot Coverage"

The "hotspot coverage" of Weibo mainly refers to the extensiveness of information dissemination about Weibo,the guiding power of public opinion and the strong influence on society.The phenomenon of "hotspot coverage" on Weibo not only pays attention to the participation of netizens,but also emphasizes the extension and expansion of hot topics by the media.During this stage,after the concentrated efforts of all parties,the influence of hot topics has spread from Weibo to major media platforms,making up for the shortcomings of hot topics in the past that are immediacy and difficult to review,and ensuring that the incident involves Relevant departments can transparently and openly let the public grasp the ins and outs of developments,supervise relevant departments to accept public opinion supervision,turn the pressure of public opinion into motivation for work,and take a serious and responsible attitude to properly resolve hotspot events,effectively avoiding audience decoding bias The occurrence of the phenomenon.A comprehensive and multi-angle communication interpretation of the phenomenon of "hotspot coverage" on Weibo is the main focus of this article.The "hotspot coverage" of Weibo is shown in two aspects.On the one hand,the information dissemination of Weibo is not only limited to the report of a specific event,but the topic of the event will be expanded and extended,and the value output will be even greater.Specialization and in-depth,enriching the scope of public information,keeping the original topic continuously hot.On the other hand,it refers to the joint reporting of hot topics and events by multiple media platforms.The major media cooperate with each other in the field of public opinion and have their own characteristics.All platforms have formed a state of communication with complementary advantages.It is precisely because of this intermediary.The interconnection and intercommunication of information makes the spread of information wider and richer in content.This article analyzes the performance and process of Weibo's "hotspot coverage" by combining two specific cases of "Zheng Shuang Surrogacy" and "Li Xincao Falling in the River",and innovatively combined with the agenda setting theory to analyze the public opinion guidance of Weibo information dissemination Power and social influence.From the public opinion platform of Weibo,conduct in-depth research on the performance,communication process and effects of "hotspot coverage",and provide perfect suggestions to guide Weibo to play an active and effective role in the future information dissemination process.This article is divided into four chapters: The first chapter summarizes the phenomenon of hot search of Weibo and Weibo,and analyzes the characteristics of the spread of Weibo.The second chapter mainly discusses the phenomenon of "hotspot coverage" on Weibo from two aspects: the performance of "hotspot coverage" and the process of "hotspot coverage".The third chapter analyzes the influence of Weibo "hotspot coverage" from the two perspectives of social dividend and group polarization.The fourth chapter puts forward some suggestions and solutions on the future path of information dissemination on the Weibo platform based on the influence of the "hotspot coverage",and explores the future development of Weibo.