Research On The Localization Development Of Idol Cultivation Music Talent Show In The Viewpoint Of Audiences

Music talent show is a form of variety shows that Chinese audiences love to hear,this kind of show has been developed in China for nearly 40 years by2021.From the initial "CCTV Young Singer TV Grand Prix" to today's "Creation Camp 2021",Chinese music talent show develops and matures in the direction of "idol cultivation".As an "imported" program introduced from overseas in the past five years,idol cultivation music talent shows are still in the preliminary stage of exploration.Most research scholars believe that idol development music talent shows originated in South Korea.In the early stage,China mainly purchased TV program copyrights or imitated similar star-making models to test domestic local market.Until the hot airing of "Idol Trainee" and "Creation 101" in 2018,there was a popular "pick" idol trend for the whole people,thoroughly promoting this form of programming to the public's vision.Although it hasn't been long since the "Cultivation Department" music talent appeared on Chinese media platforms,the audience's attention and participation are relatively high.At the same time,with the rapid development of Internet technology,in the background of the times,the media begin to transfer.The broadcasting of music talent shows beagn to shift from television media to video websites,such as Tencent,i QIYI and Youku,which is the trend for music talent shows.Compared with the traditional TV music audition shows in China in the early days,the idol development music talent show uses the Internet as the main dissemination carrier.The program format of the idol development music talent show takes the Internet as the main communication carrier and cooperates with TV media,which pays more attention to the sense of audience participation and the motivation of audience.Therefore,most idol-cultivating music talent shows create their content from the interest of Internet audiences.Therefore,when it is clear that audience participation is the main feature of this type of program,the audience's demand motivation becomes the primary factor that needs to be considered in the development of program localization.Based on the theory of Use and Satisfaction,this article tries to take the idol development music audition show as the main research object.From the perspective of the audience of this type of program,this paper analyzes the real motivation for the audience to choose to watch this type of program in the process of local development.The purpose of this study is to analyze the audience demographic characteristics and use behavior characteristics of idol cultivation music talent show through designing a questionnaire.First,to define the core audience characteristics of this type of program.Second,to select some program audiences with core audience characteristics to conduct in-depth interviews.Third,under grounded research,the interview text will be "three-level coding".Finally,to get the conclusion of idol cultivation.Then based on this conclusion,the author aims to discuss the challenges which this type of program has in the process of localization and provide adaptive countermeasures.It is hoped that this research can find the crux of the idol cultivation music audition show in the process of localization,and contribute to the sound development of Chinese idol cultivation music talent show.