Study On The Propagation Characteristics Of Interactive Video From The Perspective Of Game Theory

At present,with the rapid development of Internet technology and the gradual popularization of 5G technology,online video has increasingly become the main way for the public to enjoy their daily entertainment and acquire knowledge.As a form of expression of network video,interactive video has rapidly attracted more and more users' attention and affection due to its non-linear narrative content,free plot selection,flexible perspective switching and instant screen interaction.This paper takes game theory as an analytical framework to study the communication characteristics of the current interactive video.The first part mainly describes the development process of interactive video,from the birth of interactive video in foreign countries to the localized development of interactive video in China,and sorts out the context of the era of interactive video.At the same time,it expounds the components,application scenarios and transmission characteristics of interactive video.The second part,using content analysis method,interview method and online participatory observation research method,taking Bilibili interactive video channel as the analysis object,through the analysis of the subject types,video nodes,video transitions,video creators,plot analysis of the interactive video of bilibili,etc.It is found that the interactive video of bilibili in the perspective of game theory presents the communication characteristics of satisfying personalized needs,gamified interactive behavior and immersive game experience.In the last part,through the analysis of the interactive video of bilibili,the author points out the problems existing in the development of interactive video at present,such as serious tendency of entertainment,confusion between games and real life,interaction becoming a mere formality and poor communication effect.Suggestions for the future development of interactive video are put forward,such as enriching interactive content,paying attention to game quality,enhancing immersive experience,and realizing video value.