| Live TV broadcast is the most charismatic and influential program form of TV news, whichnot only make the audience witness for the first time and learn the event the latest situation at thescene, but also feel the sense of the scene by the participation and practical experience with theprocess. From “Today’s News is reported today’ to “News happening at any time can beimmediately reported”, Live TV broadcast has become the timeliness and the most influentialmode of transmission in the mass media at present. No wonder Turner the CNN founder wouldsay, even to the end of the world, CNN should live at that day. So, we can see that foreigntelevision giant makes a point of live.Live TV can be divided into three categories, the studio live, the proposed program live,live broadcast of the news events and activities. This article talks about the third form. From thehistory of the development of the television media industry, Live TV broadcast has made CNN,Phoenix TV, CCTV news center automatic achieve leapfrog development, and enhance theoverall voice and influence of the television industry in the information age. Specific to domesticterrestrial news channel, this mode of transmission of live news has become the pursuit of goalsfor many specialized channels, which can enhance the influence of the channel and boost ratings.CCTV news channel which began broadcasting in2003, has made television news livebroadcast be normal, by two major events occurred in2008,"5.12", the Beijing Olympic Games,after five years of exploration. But, domestic news channels of live television of the otherprovinces and cities, such as Shandong qilu channel which inserts live TV at any time and Fujiannews channel which is the earliest established professional TV news channel, Chongqing,Guangdong and other places news channel, are worse than CCTV in the area of the liveapplication.Based on the analysis of the current situation of TV news broadcast and deep-seated reasons,the three different levels of analogy, is introduced to the analysis of relevant content. Forexample, when compare of the news channel of CCTV and local news channel for the use of live,I start from reality and the aspects of TV organizations set operation, economic strength,operation concept and analyze the gap of the application in the process.In the study of live TVbroadcast, despite the different features between different TV media, it focuses on the analysis ofthe TV news broadcast as a means of communication and advantages which it has to meet thediversified needs of the audience. When expounds the necessity and advantage of live, it seesdifferent levels of live TV news as one and compares with the new media as network video. Ihave worked in the CCTV and SDTV, and, many examples in this paper are found in thesummary of work.It summarizes the problems existing in Live TV broadcast in the last two sections. It may bean inspiration for television men. I think, in fact, the situation of TV news broadcast, is amicrocosm of the television media and television industry at the present stage.I put forward some views about how to compete and develop for television next. As for the last will go one step, is also waiting for the practice to test. Which step it willachieve should wait for the practice to testAs a transmission form, Live TV broadcast has been for many years. But for the domestictelevision industry, it is still the emerging thing, that is worthy of being discussed and developedconstantly. After reading a large amount of books, materials and papers, the author has found thatarticles focused on Live TV broadcast are more empirical, calculated and illustrated, on thecontrary, contents of profound ideology, forward-looking theory and theoretical property arefewer than the former relatively, which is also the deficiency of this article. |
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