Research On The Freemium Model Of Open Access To Books

At present,open access has gradually extended from open access of academic journals to open access of academic books.All circles try to learn from the mature experience of open access of journals to the field of academic books.The practice of open access of academic books in foreign countries is still in the primary stage,but some open publishing modes of academic books(Freemium,teacher title subsidy,crowdfunding,etc.)have been explored,which provide a lot of reference for the experimental projects of open access of academic books in China.This paper attempts to deepen the open access of books from the perspective of Freemium mode,in order to put forward some suggestions for resolving the crisis of academic book publishing in China.This paper first expounds the basic concept and connotation of open access to academic books,and then analyzes the application of Freemium mode in open access to academic books by using Freemium mode canvas and bilateral market model.This paper makes a case study of Freemium mode practice projects of open access to academic books abroad.From the perspective of Freemium,this paper analyzes the strategy optimization and suggestions on the open access business model of academic books in China.