Research On The Integration Development Path Of Children's Publishing In China

As one of the most active and the fiercest-competition areas of the publishing industry in China,children 's publishing industry bears the important responsibility of cultivating children in China,and at the same time plays the role of “vanguard”under the strategy of the national culture going global.With the development of information technology represented by computer technology and network technology,the strong support of central and local government policies and changes in the market demand for children's publishing,the integration development of children's publishing in China has become an inevitable choice.In this context,this article,based on the analysis of the current status of the integration development of children's publishing in China,discusses the formation mechanism of the paths of integration development of children's publishing in China,and summarizes the paths of integration development of children's publishing in China,with a view to providing reference to the integration practice of children's publishing enterprises in China.Based on a brief introduction of the concepts of children's publishing,publishing integration,and publishing integration path,this paper explores the integration development paths of children's publishing in China from the following four aspects.First,it analyzes the general situation of the integration development of children 's publishing in China,points out the policy,industry,and market background of the integration development of children 's publishing in China,as well as the three development stages of digital publishing,transformation and upgrading,and publishing integration,and discusses the current good development situation and existing problems,and points out the role of China's children's publishing integration development plays in the country,industry and individual level.Secondly,on the basis of the status quo of integration,it explores the formation mechanism of the integration development path of children's publishing in China,elaborates the basic elements such as the main body,power and content of the integration development path of children's publishing in China,and analyzes the technical integration,business integration and market integration of the integration development of children's publishing,and then points out the essence of the integration development path of children's publishing in China.Thirdly,it summarizes the integration development paths of children's publishing in China.Under the guidance of the theory of media convergence,combined with the spirit of General Secretary Xi Jinping's important speeches on media convergence,it summarizes the integration development paths of children's publishing in China into four conventional path modes as product form integration path,marketing channel integration path,organization management integration path and industry form integration path,and supporting integration path.And through the case of China 's children 's publishing companies to demonstrate and analyze,it analyzes the advantages and disadvantages of each path.Finally,it discusses the breakthroughs in the integration development path of children 's publishing in China,aiming at the problems of the five integration development paths,combined with the trends of children 's publishing integration development,it provides path breakthrough suggestions from five aspects: knowledge service,precision marketing,building a learning organization,exploring the international children 's incremental market,and constructing of children 's publishing's interdisciplinary talents team.On the basis of the above analysis,it conducts a research summary and looks forward to the research on the integration development path of China's children's publishing.In the practice of the integration development of China's children's publishing enterprises,specific problems need to be analyzed,combined with their own development conditions,to choose the most suitable development path.