Cctv Children's Channel "youth Subjectivity" Phenomenon

As adolescence is a key transitional period from children to adult, it is a very important developmental stage in a person’s life. During this period, youngsters will experience huge physical and psychological changes. Because of these changes, youngsters may urgently need abreact their emotion, develop their advanced thinking and communicate with other people through further understanding the society. The school, family and media are the main ways for youngsters to do cognitive development and social learning.As for the professional children’s channel, it ought to adapt to youngsters’ physiological and psychological developments and meet with their social needs, making the right youth programs to fully meet with demand for TV programme. This article discusses the existing problems of the TV programme for youngsters through the sampling analysis of youth programs from children’s channel of CCTV. On the basis of the needs of youngsters’ physical and mental development, the article analyzes its viewing characteristics and provides some suggestions for the further development of children’s channel of CCTV.