On The Blog The Spread Of The Main Construction

The concept of Weblog was brought in China in 2002 and accepted by the masses quickly. Since the December of 2008, the number of bloggers in China had come to 162 million and taken 54.3% of overall netizens. Comparing to the end of 2007, the updating degree of blog in a half year has increased 11.7%. Weblogs was melt in the social life quickly, which led it to be one of the most popular services on the internet. As a sort of communication mode, weblog also should be a kind of communication process. Blogger as the subject of blogging is of vital importance in blogging process. Do research for the subjectivity of blogging is not only a breakthrough to a new type of communication, but also offering a brand-new point of view for the blog communication. On the other aspect, from the philosophic angle of subjectivity building up subject, it will helps a lot for us to understand the construction of blogging subject. Additionally, the academic research is beneficial for the management of blogs in present.Based on the theories from Journalism and Mass Communication, Philosophy, Semiology, Psychology and so on, this article starts with the three levels of the relation between subject and object and the concepts and characteristics of subject, object and subjectivity in weblog communication. The third chapter analyzes the influence factors to the subjectivity of blogging and concludes that texts, internet and management are the three factors. The fourth one firstly illustrates the three pieces of contents on the construction of subject in weblog communication from the theoretical foundation of"subjectivity building up subject"and interaction of texts; then it offers the idealized images of subject of weblog communication and makes analysis of current situation of bloggers by virtue of interviews. According to the fundamental status of subjectivity rebuilding and the present situation of weblog subjects, this article makes up two pieces of suggestion, consolidate the outer management of blog and improve the inner self-discipline of blogger.