Research On The Governance Of Anomie Role Of Platform Media Information Communication In China

China is in the era of mobile Internet:new technology and new ideas are creating a new communication format for the media market.Under this background,"platform media",which combines the concept of "media" and "Internet platform",came into being.It is committed to building a super large open platform that connects users,producers,advertisers and other multi-party subjects.As a mains tream mode of media transformation and development in recent years,the emergence and development of platform media has brought new development momentum and prospects for China's Internet economy and media industry Platform media has both platform attribute and media attribute,which is different from the media platform discussed by scholars.However,there is a high consensus on the understanding of the platform between them.Discussing the problem of platform media alone is helpful to solve the problem of media platform.Secondly,platform media pursues a large number of users and connections,but the number and use scenarios of users are limited.Some platform media,dig into users' use habits to create new use scenarios,while some Internet enterprises behind platform media are gradually forming a monopoly while building a full-service platform by buying copyright,M&A,investment and cultural innovation and other business operations Cut off the seller's market.At present,the Internet has become the main battlefield and the forefront of ideological work.The ideological battle is increasingly fierce.Every day,massive information is produced and disseminated.Platform media with 100000 or even 100 million level audiences has also become an important position for all forces to fight for.Therefore,it is of great significance to ensure the healthy development of platform media in China.It is a major problem that we urgently need to solve to manage the problems and phenomena in this field.There are a series of problems in the information dissemination of platform media in China.This paper combines the anomie theory of sociology,drama theory and the governance theory of public management,and analyzes the problems with examples.The main reason is that the members of the virtual ecosystem constructed by plat form media.have the anomie phenomenon of roles.In short,it is in the information dissemination In the process of broadcasting,they did not take their due functions and responsibilities.These members include not only traditional users and media,but also relevant government departments,industry associations and social organizations.According to the anomie theory,the emergence of platform media broke the division of labor between the traditional media,the government and the public in the past.Under the new framework of social division,there is no corresponding law and moral norms to guide the behavior and objectives of members,so the social order created by the old division of labor has been broken,and vanious social problems and even crimes have arisen.Based on the interdisciplinary perspectives of journalism,public management and sociology,combined with practical cases division of labor theory and governance theory-this paper analyzes the causes and performance of the role anomie of platform media information communication in China.It is believed that to solve the role anomie of platform media information communication,it is necessary to build a set of multi-agent participation for platform media and focus on platform media and users In the process of construction,we first need to relocate the roles of platform media,government,public and social organizations,and then build a multi-level governance system on the basis of correct positioning.At the same time,we need to complete the reconstruction of the main roles of platform media,and according to the existing domestic and foreign experience,we need to build a platform media governance system in China The development of the Department provides reference.