Discourse Analysis Of Artificial Intelligence Science Challenge Programs

In the past two years,my country's artificial intelligence technology has developed rapidly and made major breakthroughs.The new technology of artificial intelligence has also quickly become a hot topic in public discussion.At the same time,the state promoted artificial intelligence as a national development strategy.In this context,the Science Broadcasting Bureau of the Chinese Academy of Sciences helped CCTV and Hunan Satellite TV to create two representative TV programs focusing on artificial intelligence,"Witty" and "I Am the Future." Through the program,introduce the new technology of artificial intelligence to the public,deepen people's understanding of artificial intelligence,and guide the public to establish a true view of artificial intelligence.Faced with the new technology of artificial intelligence,how does the TV show spread this new technology to the public?Therefore,the author uses the discourse predictions of the two TV programs "Wisdom" and "I am the Future" as samples,and uses discourse analysis,text analysis,word frequency analysis,and interview methods,mainly using discourse analysis theory to analyze the program,From the macro topic selection,micro-discourse style,as well as discourse construction and discourse attitude to analyze and study the program discourse,and finally combined with innovation diffusion theory to draw some inspiration.In the first part of the paper,the concept definition and background analysis of the artificial intelligence science challenge program are mainly carried out,and the programs of "Wisdom" and "I am the Future" are briefly analyzed.The second part summarizes and analyzes the topics of the two programs from a macro perspective,and concludes that the topic selection of artificial intelligence science challenge programs is mainly manifested in the comparative advantages of artificial intelligence,the emotional awareness of artificial intelligence,and the literature and art of artificial intelligence.Create three types of topics.When selecting topics around artificial intelligence,topic selection presents the characteristics of closeness,education,and limitations.In the third part,the author analyzes the style characteristics of the program from the micro-discourse,and finds that the discourse style of the artificial intelligence science challenge program is rigorous and authoritative,humorous and easy to understand.The fourth part mainly analyzes how the program constructs the discourse,analyzes the strategies of the discourse construction of the artificial intelligenceprogram,the function of the discourse construction of the artificial intelligence,and the attitude and effect of the discourse construction.Through the analysis of the program discourse,it is found that the choice of the role of discourse in the artificial intelligence science challenge program shows the characteristics of career diversification.The discourse narration focuses on the combination of technology and humanities,which makes the temperature of science and technology have people;"Service-oriented" identity,the social relationship of cooperation between human and artificial intelligence;at the same time,through word frequency analysis and interview method,it is found that the attitude of program discourse construction is conveyed from the national and individual levels,and the program discourse is constructed Attitude changed the audience's attitude towards artificial intelligence,"from never understanding to active learning","from fear of panic to optimistic acceptance" and "from negative resistance to active support".The change of attitude shows that the artificial intelligence science challenge program has realized the purpose of program production in the spread of artificial intelligence,and has certain reference significance for the production of such programs in the future.