| "Artificial Intelligence"(AI)technology is the product of social development and the progress of the times.As a part of social activities,news practice has also been impacted and transformed by artificial intelligence technology.The readers and audiences of traditional news media are gradually go away,the survival of the journalism is facing an urgent technological transformation.Major media at home and abroad have reorganized the editing room and hand-held intelligent technology,and adjusted the content creation,presentation methods,user experience and other aspects to adapt to the changing information society."News is a reappearing discourse".Media and journalists use news practice to construct reality.With the intervention of artificial intelligence technology,news discourse differentiates into two forms of discourse: artificial discourse and machine discourse.Although the two discourse forms coexist in the news discourse,there are differences between the independent artificial discourse and the machine discourse from the perspective of discourse characteristics.With the maturity of the use of intelligent technology in journalism,the differentiated features between artificial discourse and machine discourse have been gradually dissipated,while others have evolved or may have evolved into contradictions and even conflicts.Correctly understanding these conflicts and adapting them is a guarantee for the future of the journalism industry.At the same time,the urgency of this topic in practice also requires theoretical attention.This article is divided into four parts.The first part is the introduction,which introduces the research origin,research purpose and significance,the research of artificial intelligence and discourse theory,research methods and innovations,and discusses the differentiation of news discourse practice under the influence of artificial intelligence technology.Artificial discourse and machine discourse define two discourse patterns.The second part is the analysis of the characteristics of artificial discourse and machine discourse.On the basis of concept definition,the differences between artificial discourse and machine discourse are analyzed from four dimensions: discourse subject,discourse content,discourse form and discourse behavior.The third part is based on the difference between artificial discourse and machine discourse,and discusses the differences that have been or may evolve into conflicts.The conflict points summarized in this part are mainly the following four aspects: First,the conflict of words appeals,triggering Is the production of news discourse based on reality or technology-based contradiction;secondly,discourse bias conflict,that is,the conflict between the perceptual thinking of artificial discourse and the rational thinking of machine discourse in specific journalistic practice;once again,the discourse is the "fast" and "slow" conflict,that is,the news discourse is the pursuit of vertical depth or the pursuit of horizontal speed conflict;the last is the discourse distribution standard conflict,the artificial discourse is distributed more according to the news value element,the machine discourse more Content is treated as a news value for user interest,and there are conflicts between two different content distribution standards.The fourth part of the thesis is about the adjustment of the above conflicts.The conflict of discourse conflicts is adjusted from the perspective of instrumental rationality;the biased discourse of discourse is adjusted by value balance;the "fast" and "slow" conflict of discourse uses news discourse Functional understanding to adapt;discourse distribution standards are adjusted from the perspective of clear news concepts in niche market segments.In the background of artificial intelligence,this paper explores the differences and conflicts between man and machine from the perspective of discourse.It has two aspects of innovation.The first is the innovation of theoretical application.This paper introduces the discourse view into the journalistic practice of artificial intelligence participation,puts it in the discourse view is a new analytical perspective;the second is the innovation of intelligent technology application practice.The ever-developing artificial intelligence technology is widely used in the whole process of news production.This paper will strive to establish a complementary research on the intelligent production of news production based on the relevant application of the most advanced artificial intelligence technology in the news production,and focus on the value of human beings. |
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