A Case Study Of Zhihu To Explore The Social Straticication In Knowledge-based Network Community

With the further development of the computer network technology, the flow of information media market is further accelerated,the Internet even become the most important channel for the dissemination of knowledge in today's society. However, the information on the Internet is more and more difficult to meet the growing demand for knowledge, Q&A social networking sites as an added artificial power emerged, and gradually developed into a knowledge-based network community."Zhihu" is the most representative of the knowledge-based online community in Chinese class knowledge-based community network. In "Zhihu", which main purpose is the production and sharing of knowledge, we observed that equality, decentralization and other features gradually fade. With the emergence of social stratification, the online world and the real world gradually showed a similar environment, but knowledge contribution become the deciding factor of social stratification.This thesis takes "Zhihu" as the research object to explore the hierarchical mechanism of knowledge-based network community, try to clarify the relevance of social stratification in online world and real world. The main parts of the thesis contain introduction, body and conclusion.The introduction clarifies the study origin, significance and status.The body is divided into three chapters. The first chapter is the theoretical study of social stratification known, and summed up the stratification criteria as "Internet reputation", identify the upper-class, middle-class and underclass in community.We analyzed the data and found that it is "inverted T-shaped" social structure.The second chapter is characteristic analysis and behavior analysis of upper-class, middle-class and bottom-class.This chapter uses data analysis, text analysis and social network analysis,use Python data mining technology is an innovative method. The third chapter is to analyze the reasons for the formation of inverted T-shaped, analyze the conflict community, express views on community governance. Matthew and the "knowledge gap" is the main reason the "inverted T-shaped" generated. The main idea of community governance is improving community content push mechanism,encouraging community consultation and making the middle class more and more powerful. The conclusion is the sublimation and supplement.