Research On Social Q&A Community Collaborative Content Production System

In the era of Web2.0,the change and innovation of media technologies have had a profound impact on the production and dissemination of content.The power of individuals has been greatly highlighted.Users have started to participate in content production on a large scale and can be said to have led the wave of socialization of information production in.the Internet age.In this process,the social Q&A community as a new media application under the Web2.0 technology support has become an effective carrier and communication platform for information.Unlike early question and answer websites,such as Baidu zhidao,Soso wenwen,that merely established connections between information and stopped question and answer,the Q&A community that incorporated "question and answer" and "social”elements reconstructs the relationship between people and information and connects social networking between people,which provides new possibilities for the production and dissemination of content.Known as a representative of social Q&A community in China,Zhihu has developed rapidly in recent years.From the initially closed niche elite community to March 2013,it has been open to all netizens.High quality content and rational discussion atmosphere have attracted more and more people to join in.The open sharing of content,diversified user entities,continuation of the spirit of Wiki,the Digg model,and the communication pattern of Twitter,Zhihu well matched the characteristics of the media ecological environment in the Web2.0 era,provided a convenient entrance for the development of group wisdom,and also provided many possibilities for the collaborative participation of a large number of users.This article uses the Q&A community as a research object to conduct case studies.Through literature collection,content analysis,internship observations and in-depth interviews with the community,the author puts the content production of the community in the perspective of"collaboration".The research,based on the previous research,attempts to build the collaborative content production system model of social Q&A community Zhihu and divides the system into a four-phase "triangular model"(the production stage? dissemination and sharing stage ? exchange feedback stage ? coordination and security stage)to explore Zhihu collaborative content production,then concludes that the content production in the community of Zhihu is a multi-person,multi-round collaborative participation process that transforms the initial content into results.Specifically,what are the aspects of collaboration in this process,how does collaboration occur,what is the impact of collaboration among multiple entities on the production and presentation of community content,what kind of predicament and problems do the content production of this model still face?And finally we lead to the discussion of the value of collaborative content production as a new kind of media practice.