Research On News Pushing Of Mobile News Client Problems And Countermeasures

With the rapid development of mobile Internet and Internet users is increasing,resulting in changes in turn the world upside down the way people access to information and the way of reading,mobile news client with its rich information content has become the people whenever and wherever possible to know the outside world window,and because mobile news client news push convenient,accurate delivery,awaken users the advantage has increasingly become a new battlefield news giant snatch mobile users attention.But the current mobile news client news push in the development process,there are also a series of problems,such as the contents of the same content,long and single,indulge in personalized traps,user stickiness,advertising frequency over the frequent but no pertinence,seriously affect the user experience.This paper mobile news client news push as the research object,analysis the development status and future prospects of the industry,the number of intervals and push,push the number of words and the content,form,expression,push the information subject and quality analysis,to explore the general law,and summarizes the the characteristics,analysis of the existing problems,and puts forward constructive suggestions in the fragmentation of information,the mass under the background of the mobile news client push the development of service proposals.It can also better meet the needs of the audience,and no longer just a kind of information garbage,the negative effect of news push to the lowest.