Study On The Transformation Of Host In The Vertical Format Program

With the rise of short video industry,vertical format program begin to appear,and various traditional media and online video platforms begin to make their own vertical format program.Compared with the traditional horizontal program,Vertical format program has gradually formed its own unique system.While the vertical format screen system has not been very complete,with the advent of the era of 5G,vertical media ecological system will be more impeccable.It is the rise of vertical video that has spawned many "web celebrity" anchors of portrait generation.In recent years,the upsurge of "de-hosting" following the rise of "web celebrity" anchors and hosts of vertical video has exerted a certain degree of influence on traditional hosts.Before the rising vertical screen video,people are used to the broadcast and program production model of traditional horizontal video,correspondingly,host as a important part of the program production and broadcast,also is affected by the constraints and the corresponding specification.But with the advent of the era of mobile and the development of the Internet,more people are choosing to use mobile equipment to watch program.So,the programme and research of the vertical video and program is bound to have a certain influence on the industrial chain of each ring,then how the host who adapted to the traditional landscape program in the portrait and mobile era adapt to the propagation environment is the key point of this paper.This article is detailed combed the transformation path of the host in the vertical format program on the basis of the detailed analysis of the media environment?the propagation environment characters and development trend of the vertical format program.It also referring the mainstream theory of the transformation path of the host to analyse how to adapt to the vertical format program through transformation.From the macro,the host's identity has hidden,fuzzy characteristics,personalized characteristics on the transformation of the style,in particular,The host should carry on the transformation and improvement from the language level and the comprehensive ability level.On the language level,the host should actively adopt suitable verbal language and paralanguage for vertical format program media system.The principle of conciseness should be grasped in the spoken language,and some common body language should be reexplored and changed in the paralingual language to adapt to the vertical composition.On comprehensive ability,the host should participate in the whole process of production,and adapt to portrait platform's lightweight and frequent update programming routines.To be specific,in a vertical talk show,the host should grasp the PUGC creation mode and plan the program topic according to the mobile phone users' characteristics.Finally,the host should make good use of the host skills to fully mobilize the audience's interaction during the program hosting process.