The Research On The Discourse Transformation Strategy Of TV News Program Hosts In The All-Media Era

The advent of the all-media era has brought about a deeper change in the entire media landscape and public opinion ecol ogy.At the same time,it also puts forward a higher level of "speaking" and "how to say" to traditional TV news program hosts.Claim.In this context,it is necessary for the TV news program host to follow the trend of the times and further realize the tr ansformation of discourse.This article mainly analyzes the discourse content,discourse methods and discourse channels of the research object,and selects representative TV media and TV news program hosts as cases.It was discovered that the content of th e TV news program host's discourse has shifted from grand narrative to personalization and civilianization,and began to pay attention to the hotspot public opinion on the Internet.In terms of discourse,it has shifted from one-way communication to multi-dimensional interactive communication.In the communication channels,it has gradually separated from the single media of traditional TV media and transformed into multi-media integration.However,at present,the discourse of presenters of TV news programs still has such problems as insufficient timeliness of topic selection and single setting,discourse content falling into cater to misunderstandings,and insufficient application of new technologies.In this regard,we must proceed from the three aspects of discourse content,discourse methods and discourse channels to achieve decentralization of discourse content,improve the relevance of discourse,and further meet the needs of users.To achieve diversified discourse means,optimize dissemination effects from the aspects of discourse means,technical means,and information check.Achieve diversification of discourse channels and improve their discourse coverage and influence.Nowadays,TV news program hosts no longer face the public with a single voice image.How do TV news program hosts use discourse that meets the characteristics of the times to spread,and how to use existing influence and communication platforms to achieve more effective dissemination of communication,this has certain practical significance for the future development of TV news program hosts.