Research On Influence Factors Of The Success Of Library Crowdfunding Projects

[Purpose] Explore the factors affecting the success of library crowdfunding projects which are initiated on the basis of online crowdfunding platforms,and the differences between the influences of these factors on representative crowdfunding platforms in China and the United States.This paper aims to provide suggestions for improving the success rate of library crowdfunding projects in China.[Methods] Using crawler and manual collection,we obtained the information related to 835 and 1387 library crowdfunding projects from Kickstarter and Tencent Donation respectively.These projects have already finished funding.The time span of these funded projects is from the establishment of the platform to November 30,2019.Based on the trust theory model,the research hypothesis is proposed from three dimensions,which are project quality information,sponsor information and uncertainty.SPSS 19.0 is used to perform logistic regression analysis and obtain test results.This paper also illustrate the non-quantitative influencing factors from the aspects of initiators,crowdfunding platforms,project information,supporters and communication channels in combination with typical cases.[Results] In terms of project quality information,the target amount and duration have a significant negative impact on the success of Kickstarter's and Tencent Donation's library crowdfunding projects(? =-0.082,P<0.001;? =-0.001,P<0.001;?=-0.019,P<0.05;?=-0.047,P<0.001).The number of descriptive words has a significant negative impact on the success of Kickstarter's library crowdfunding projects(?=-0.002,P<0.001),and a significant positive impact on the success of Tencent Donation's library crowdfunding projects(?=0.001,P<0.001).The number of pictures has a significant positive impact on the success of Kickstarter's library crowdfunding projects(?=0.479,P<0.001),and it has no significant effect on the success of Tencent Donation's library crowdfunding projects.The number of negative words has no significant impact on the success of Kickstarter's library crowdfunding projects,and it has a significant positive impact on the success of Tencent Donation's library crowdfunding projects(?=0.099,P<0.001).In terms of initiator information,the number of sponsored projects has a significant positive impact on the success of Kickstarter's library crowdfunding projects(?=0.125,P<0.05),and it has no significant effect on the success of Tencent Donation's library crowdfunding projects.In terms of uncertainty,the number of supporters,the number of updates,and the return level have a significant positive impact on the success of Kickstarter's and Tencent Donation's library crowdfunding projects(?=0.002,P<0.001;?=0.003,P<0.001;?=0.413,P<0.001;?=0.388,P<0.001;?=0.150,P<0.001;?=0.070,P<0.001).[Conclusions] The success of library crowdfunding projects in China are influenced by the experiences and social capital of the initiators,project informations,platform mechanism,communication channels and other factors.The initiators,crowdfunding platforms and government departments should attach importance to cooperation and the guidance of librarians,set up projects reasonably,optimize platforms and communication channels,improve supervision mechanism,ensure the quality of library crowdfunding projects,improve the attractiveness of projects,so as to improve the success rate of library crowdfunding projects in China.