A Case Study Of Company A's Web Celebrity Marketing Strategy

Through the traffic generated by web celebrity marketing,e-commerce and enterp rises conduct a lot of publicity on their products,so as to create greater commercial val ue and form a brand new marketing model,namely "web celebrity marketing".Web cel ebrity marketing relies on the network,and thus breeds a new business value.In esse nce,the development process of "web celebrity marketing" is another embodiment of t he development process of web celebrity group.Web celebrity marketing is the proces s of the interaction between "web celebrity" and the audience,which involves many fac tors such as the positioning of "web celebrity" and the promotion of active audience.B ased on this,the analysis of the process and mode of "web celebrity marketing" can p artly reflect the development status of Chinese consumer culture,as well as the proble ms and opportunities in its development.Therefore,web celebrity marketing research i s of great significance.This paper firstly analyzes the difference between traditional marketing mode and web celebrity marketing mode,and finds that the marketing strategies of enterprises in the contemporary Internet marketing environment are changing.Current web celebrity marketing theory and related content,on the basis of further by means of A case stud y company web celebrity marketing strategy for case analysis,found that the current w eb celebrity marketing model under the Internet economy in our country,the problems of single "web celebrity" category,for example,quality levels not neat,serious homoge neity,identification,lack of professional knowledge: "web celebrity" marketing concentr ation is too high;"Web celebrity" marketing system to be improved.Based on this,web celebrity marketing strategy improvement plan is proposed,such as increasing combination strategy,word of mouth marketing strategy,knowledge marketing strategy,bran d strategy,etc.,in order to provide some valuable Suggestions for the further develop ment of web celebrity economy in China,and provide reference for enterprises to influ ence the marketing strategy and methods.