Research On The News Of "Sharing Economy" In China And The Effect Of NAS

The "sharing economy" has been developing in China for more than five years since 2015,injecting vitality into the country's economic development and providing convenience to people's lives.As a new economic model based on Internet platform and widely participated by the public,the news has a vital influence on its development.Therefore,the study on the construction of Chinese media on the topic of "sharing economy" and the effect of NAS has theoretical and practical significance and value.This paper mainly studies three aspects,first,how Chinese media construct the issue of "sharing economy",second,whether Chinese media construct the issue of "sharing economy" has the effect of NAS for the public,and what are the shortcomings of Chinese media's reporting on the issue of "sharing economy",and how to improve it.This paper selected the published news from 2015 to 2019 in the People's Daily and the Global Times,chose "sharing economy" as the theme of the news,then got a total of 155 pieces of news as the research object.The researcher adopts the quantitative method of content analysis and social network analysis under the guidance of frame theory and NAS theory.The study found that the news of "sharing economy" on Chinese media has gone through three stages: starting,growing and steady decline.The media mainly adopts four frames: economic effect,responsibility,conflict and morality to construct nine kinds of news reports.The types of reports are mostly comment and newsletter,with a positive emotional attitude predominating.In addition,through the construction of the media agenda network and the public agenda network,it is found that the news on the issue of "sharing economy" has the effect of NAS for the public.Finally,the researcher found the deficiencies in the Chinese news on "sharing economy",and put forward three suggestions: increase demand response to the public;strengthen the interaction between online and offline information sharing;and highlight the function of enlightenment of media.