Research On Sharing Mechanism Under The Background Of Credit Economy

As an industry with rapid development in recent years,the influence of sharing economy in daily life is becoming more and more significant.In many cases,the basis of sharing economy relies on credit as the underlying logic,especially with the development of the mobile Internet and big data,information exchange and information flow become more and more frequent.Most of the time when people exchange information and trade online,they promise each other without collateral or third-party guarantees.Therefore,what is the generality and particularity of the development course of sharing economy enterprises? How they developed and how they evolved.Are worthy of investigation and analysis.This paper mainly adopts the method of summarizing and analyzing multi-case study and quantitative analysis of sectional data to obtain the research results and conclusions.At the level of micro case analysis,through the description and analysis of three cases of Didi,Airbnb and Meituan,the author intuitively demonstrates the overall picture of their sharing economy business development,reappears their business development framework,regints their business growth process,and analyzes their credit economy operation mode and sharing economy operation mode.Through comparative analysis of cases,three development modes of sharing economy are deduced.The first is represented by the diffusion model of the sharing economy upstream and downstream and other industries through rapid development.The second is a single model represented by Airbnb,which achieves the global leading position in the sharing economy industry through steady development.The third is represented by Meituan,which breaks into the "aggregation" mode by building and perfecting the development foundation of sharing economy.Based on the comparative analysis of three case development models,this paper explores the process of organizational boundary crossing of three enterprises and obtains three evolutionary paths of organizational boundary crossing.Among them,Didi has a "low start,high growth in the middle and mature evolution path".There is also airbnb's "evolution path of low start and slow development in the middle stage until the later stage of accumulation";Meituan also has a special "evolution path of high start and slow development".Each development path is the result of internal and external factors in the process of enterprise survival and development.In terms of quantitative analysis,this paper empirically analyzes the financial data and operating results of sharing economy enterprises listed at home and abroad from2019 to 2021.This paper explores that sharing economy enterprises generally have good credit status and debt paying ability,and relatively loose capital liquidity.However,enterprises generally have large losses in the early stage,and their own profitability still has room for further improvement.