Research On The Aesthetic Education Function Of Traditional Culture TV Programs In The Age Of Convergence Media

With the continuous improvement and development of science and technology,media are constantly changing.Nowadays,media integration has begun to influence people's life gradually.In order to better adapt to the diversified demands of the mass market,mass media have to constantly choose new and diversified thinking for innovation and creation,so the integration of new media technology for innovative transformation has become the inevitable demand of traditional programs.Faced with such an environment,various traditional media have started to launch cultural TV programs,with the reader of CCTV as the core.The program form,discourse form,content production and the spiritual core to be transmitted have all become the current phenomenal program form.With the continuous development of the era of media convergence,TV media has to innovate and break through in order to survive better.In terms of such a competitive form,in the combination of traditional media and new media,the core content is based on innovative content.Therefore,the improvement of the beauty and function and aesthetic characteristics of this type of program has become the public's aesthetic and values.In the research of this paper mainly expounds from four aspects,the first chapter is the kind of television's overall development of Chinese traditional culture is introduced,the second chapter mainly around this type of TV program under the environment of financial media embodies the function of aesthetic education,the third chapter "the reader" program,for example are analyzed in detail,and finally in the fourth chapter expounds the cultural class television program of the value of the aesthetic education function.