Innovative Research On My Country's Online Talk Shows

With the rapid development of Internet media,Online variety shows are popular with many young people.The reason is that the production of the programs meets the tastes of young people,the content is compatible with some social hot spots,and the viewing is not restricted by time and place.The rich program types involve multiple fields and so on.Online talk shows were born under such a network background.Compared with TV talk shows,online talk shows are different in many aspects,such as program content,communication channels,and audience positioning.This article will discuss the innovation of online talk show,and analyze the case based on the program of "Yuan Zhuo Pai".The reason why we chose "Yuan Zhuo Pai" as the case is that it is an online talk program that compares both the quality of the program and the reputation of the audience.Successful representatives have certain research value.Firstly,this article summarizes the origin and development of talk shows abroad and at home,and discusses their respective characteristics and representative programs.Secondly,it focuses on the reasons for the rise of online talk shows in my country,the development status and existing problems,and puts forward the path of innovation for online talk shows.Then through case analysis,select the network talk show "Yuan Zhuo Pai," program as a sample to analyze the new changes in the content production,communication strategy innovation,and the program's communication philosophy,communication methods,audience positioning,and program evaluation standards.Finally,through the above analysis,a series of thinking about the future development of online talk show in terms of program and audience positioning,public opinion guidance and brand development.