Study On The "Share" Culture In The Era Of Reading Pictures

With the rapid development of Internet technology," share " culture as a subculture began to rise.The rise of social media and the popularity of picture-reading fashion has set off a "share" craze,to some extent," share " has become a cultural landscape worthy of interpretation and thinking.As a representative social media,We Chat is widely used,and the data show that the mobile social product most commonly used by 73.7% of Internet users in China in 2019 is We Chat,so it is an ideal research field to study the "share" culture from the perspective of new media.This study attempts to study the "share" culture in We Chat's moment of friends from the perspective of media culture.In the era of electronic media,the production,transmission and delivery of images become more and more simple and fast,so the image is the object of production,but also the means to produce more needs and desires,people in the "share" map of this process from active self-presentation to passive over-display "good life ".This paper mainly through the perspective of cultural research,to clarify the "share" contains what kind of cultural significance worthy of reflection.This article first tentative observation and analysis of the Wechat moment "share" text,pictures and other texts,through a large number of daily observation,show selfie,show consumption and show beauty is the main content in the Wechat moment.Then we use the case study method to follow up and observe the users,and then analyze why people "share" in the depth interview with these users.Combining with relevant theories,this paper finds that: the fashionable body is an important contemporary landscape,there is a complex discourse power operation hidden behind the standards of show image selfie;showing beauty reflects the landscape reproduction created by mass media to a certain extent;and after consumption,Show objects reflect that consumer behavior has become an important means of self-identity in contemporary society,and identity is constructed through consumer behavior.Finally,it analyzes the negative effects of "sharing ".Excessive "share" caused self-cognition confusion,blind pursuit of vanity,and even reduced to only satisfied with the private independent space field of surface pleasure satisfaction,toothers and social public affairs indifferent to the "false practice." How to push "share" back to the right track and promote the active,healthy and rational "share" is worthy of our continued discussion.