Aesthetic Turn And The Construction Of Meaning In The Image Propagation Of Party Newspapers In The Times Of Reading

In the 21st century, with the continuous innovation of modern technology and the development of new communication tools, "The Era of Reading Pictures"arrives quietly.Words are no longer the basic expression way of traditional paper media, instead, image transmission increases, gradually so that to attract the attention of the audience and eater to the audience.Image is one of the important original motivations to promote the formation of picture-reading society, and the continuous development of images accelerates the advent of the reading times.The arrival of the picture-reading times satisfies the aesthetic needs of the subject greatly and highlights the importance of images in the construction of real society.Therefore, this paper chooses the front page main pictures of "People’s Daily" as the longitude, with the span of ten years of 2007-2016 as the latitude,and analyzes these pictures in depth.On this basis,this paper combines the image transmission of the party newspape with the theory of semiotics, aesthetics and mass communication, aiming at exploring the value and significance of the image transmission of the party newspaper,which is beneficial for the audience to have a more objective and rational understanding of the aesthetic value and practical significance of image transmission.The full text is divided into five chapters,the introduction is included :Chapter 1:It discusses the research background, the research summary, the research goal, the research content, the research method and so on.Chapter 2:This chapter is one of the emphasis of the thesis, analyzing the form and content of "People’s Daily" about the front page of the main pictures for nearly ten years ,and expounding the development,changes, laws and trends of the main pictures of the People’s Daily in the past ten years,as a strong data support and factual basis.Chapter 3 and Chapter 4:These two chapters not only are the most important research focus of this paper but also are the final foothold of the thesis.First of all,based on the theory and practice of the first two chapters, this paper analyzes the symbolic value and aesthetic value of the image transmission of party newspaper on the basis of semiotics and aesthetics theory,Secondly, combining the theoretical knowledge of communication theory, the paper extends the practical significance of the dissemination of party newspaper image.That is, the integration of elite culture and popular culture, the establishment of the mainstream discourse right and the construction of ideology,so as to provide some valuable reference for the future development of the image transmission.Chapter 5:This chapter summarizes the text, puts forward the shackles of image communication in the era of picture reading, analyzes the hidden dangers of the present stage and takes some measures to save the "living" layout,to break through the predicament and look forward to the future.