Research On Sports Variety Show "DUNK OF CHINA" From The Perspective Of Media Integration

With the advent of the era of media convergence communication,continuously developing concept of media convergence and comprehensive upgrade of media technology has accelerated the process of constructing the media ecological environment.The variety shows of China,following the trend of new media convergence,has begun the exploration of program content upgrading and construction.Under the background of media convergence,the diversified integration of production and broadcasting resources of variety shows has created conditions for the innovation of program content forms.At the same time,under the guidance of the national fitness concept,social sports culture,as an important part of social spiritual civilization construction,is also under construction,and the sports sector has officially started a new stage of industrial transformation and upgrading.The widespread dissemination of sports culture resonates with the diversified content needs in the field of variety shows,sports variety shows have emerged conforming to the demands of the times.The popularity of sports TV programs in China can be traced back to 2008,the period of Beijing Olympic Games,and it is worth exploring the reasons for the resurgence of sports programs after so many years.Based on the all-round communication perspective of "content and channel",this paper takes the innovation and development of sports variety shows in the context of media convergence as the research content and takes the sports variety show “DUNK OF CHINA” as the research example to discusses the development strategy and future prospect of sports variety shows in China.The main body of this paper is divided into six chapters: the introduction mainly focuses on the current research background,research value and present academic research status of sports variety shows in the context of media convergence.The first chapter analyzes the text of the program “DUNK OF CHINA”,through the analysis of innovation in communication in the aspects of program structure,scene setting,guest setting,etc.,to show the program features and advantages of "sports plus variety";The second chapter analyzes the important role that the new media technology played in creating immersive program atmosphere;The third chapter describes a brand new bilateral interaction mechanism this program has provided for the audience based on big data technology;The fourth chapter combs the "media convergence matrix" that is to say the expansion communication channel;The fifth chapter summarizes the new changes of marketing and promotion of “DUNK OF CHINA”;The sixth chapter summarizes the problems existing in the present stage of the program "this is Slam Dunk" are sorted out,and puts forward the prospect of the future development path of sports variety show.I hope this paper can put forward meaningful research suggestions for the development of other sports variety shows,so that sports variety shows can develop better under the background of media convergence in the future.In the meantime,I hope this paper can be helpful in the area of sports variety shows research in the perspective of media convergence,and can contribute to constructing the theoretical framework of communication.