Reaearch On The Personal Image Creation In Wechat Moments Of Post-90s

At present,the usage rate of the Wechat moments in China has reached to 87.3%,ranking top of the usage rate list of “Chinese typical social applications”.Among them,the daily activity of Wechat used by the age group of 18-25(“Post-90s”)reached to52.7%.They are becoming the main force of mobile social media users represented by the Wechat moments.which not only changed the self-presentation of the group,but also changed the way and habits of their interpersonal communication,which in turn enhanced the group's attention to the shaping of self-image.The article takes the "post-90s" group as the research object,and further confirms that there are multiple types,methods,and strategy differences in the image formation of the group in the Wechat moments and real life through empirical research."The theory of plays" is the cornerstone of the theory for an in-depth analysis of this phenomenon.First of all,this paper analyzes the characteristics and outstanding features of the social media field of Wechat moments compared with the real social media field,and provides convenience for the "post-90s" image shaping.Secondly,through the questionnaire survey,in-depth interviews,and text analysis methods,many ways and means of "post-90s" image formation in Wechat moments,including,Wechat nicknames,avatars,and personality signatures are included.The expression of discourses represented by comments and likes;and the rituals mainly represented by original and forwarded contents of friends.Through analyzing the texts of the "post-90s" in Wechat moments,Author summarize the types and characteristics of images created in the "post-90s" in Wechat moments,and the typical strategies used to achieve the shaping of individual images.Finally,based on this,it further analyzes the complex relationship between the "post-90s" self-image shaping in the Wechat moments and the interpersonal communication and self-cognition in real life.