Research On The Transformation Of Campus Media To Community Media

Community media is the product of denmassification Communication era,which is based on a specific scale of the community,with close to audience,service for audience,interactive with the audience and other features.However,the localization practice of community media in China has gone through 15 years,still can not develop rapidly,because of policy restrictions,lack of talent,business model is not mature and other issues.At the same time,Chinese campus media,as an important carrier of the university culture,is also faces facing a lower level of professional issues.Since it's difficult to obtain a breakthrough in scale and quality,the original educational function of campus media as an educational platform for the practice of journalism also failed to get full play.In this case,how to make better use of the campus media news practice the function of journalism education,or how to release the potential of social media?After observing the overseas campus media in the United States and Chinese Taiwan,The author finds that many campus media are being transformed into community media,and the transformation has answered the above questions.So the question is whether China can carry out such a transformation.The necessity and possibility of campus media transition to community media in China remains to be proved.Based on this,this paper first analyzes the deep reason for the transformation of overseas campus media to community media,and combined with China's media environment,to prove the necessity of Chinese campus media transformation to community media from multiple perspectives.Then,the author tries to explore the path for this transformation.This study suggests that in the background of the mobile Internet,media convergence is the only way is the only way for this transformation.Finally,support conditions for this transformation are analyzed.In view of the practical problems in the existing transformation practice,the author puts forward some constructive suggestions from the aspects of policy conditions,resource integration,media management and so on.In this study,the research methods of literature research,case study,participant observation are used.This paper argues that the campus media transformation to the community is a feasible way to promote the development of campus media and community media in our country.In order to realize this transformation,media convergence is an alternative path to the transformation.Furthermore,it should also meet the requirements of the integration of the University and community resources,more lenient policy conditions,business management system,complete specifications and other supporting conditions.