A Study On Crowdfunding Publishing Situation And Development In China

With the development of Internet financial,is advocated by increasing people.The crowdfunding publishing is a pioneering work in the publishing industry.Also congregation to raise financing mode has brought new vitality to the publishing industry.The foreign crowdfunding publishing started early,with a rapidly development.By contrast,the domestic crowdfunding publishing started lately,and the overall level is still relatively low.Thus it can be seen,there is a gap between the development of crowdfunding publishing at home and abroad.At present,the domestic crowdfunding publishing has not a clear development path.But in abroad it is much better.Therefore,we use a variety of research methods to study the development of the crowdfunding publishing at home and abroad.Those methods are literature analysis,quantitative analysis,and comparative study.Through the analysis of the development of the crowdfunding publishing at home and abroad,summarizing some of the issues about the domestic crowdfunding publishing at presence.Eventually combined with China's specific conditions,we table some useful proposals for the crowdfunding publishing' development.The first chapter describes the crowdfunding publishing's background and significance of the research.Now the state advocates to promote the integration of traditional media and new media development,also the healthy development of Internet financial.In this context,the crowdfunding publishing is in line with the right development direction of policy.The development of crowdfunding abroad is earlier than China,and has formed a relatively clear development path.The crowdfunding publishing overseas development has also made certain achievements.Although domestic crowdfunding publishing is rapidly developing,there are many problems.Therefore,It is very practical significance that analysis of the present situation of the foreign crowdfunding publishing to find place for future reference.The second chapter introduces the crowdfunding publishing and the general situation of development of foreign crowdfunding publishing.This part is mainly on the definition of the crowdfunding publishing,as well as its characteristics,advantages,and the influence of the publishing industry.Through the description we can have a whole understanding about the crowdfunding publishing.The description is necessary for it is still a relatively new thing.The part of the general situation of the development of foreign crowdfunding publishing is mainly to introduce its current status and development environment.The development of the crowdfunding publishing is inseparable from the legal environment,national ideas,mode innovation,brand building and the creation of the professional crowdfunding publishing platform.The third chapter gives a briefly review of the domestic crowdfunding publishing.It mainly introduces its current situation and development environment.Although the domestic legal environment,credit system,intellectual-property protection and consumption concept and some other factors have brought unfavorable influence to the development of the crowdfunding publishing.The overall pace of development of crowdfunding publishing is quickly.At this stage,it has achieved some results.The number of successful cases of publication and people involved in the crowdfunding gradually increased.And the website of zhongchou has an absolute advantage on publication projects.The Fourth chapter summarizes the problems of the domestic crowdfunding publishing.Like a small quantity of publishing projects and low success rate,no professional crowdfunding website,lack of innovation on content,curing mode of crowdfunding publishing,poor communication effect of website and projects,poor user experience.We can see a big problem at the present stage from the contrast of the crowdfunding publishing platforms at home and abroad.The problem is that we have no professional crowdfunding website on publishing.The last chapter gives some recommendations for the domestic crowdfunding publishing.Under China's specific conditions,the environment cannot change.So I only put forward some suggestions for the existing problems exiting in crowdfunding.It's necessary to establish a professional crowdfunding publishing platform.At the same time,more professional talents are needed in the crowdfunding platform or plate.At last I hope the crowdfunding publishing have a better future.