Research On Financing Of Publishing Corporation In China

In 2010, China's publishing industry has also ushered in a golden development period. Press and Publication Administration will promote the cross-media, cross-regional, cross-sectoral, cross-ownership of the strategic restructuring, we will actively open up financing to support the conditions are ripe for the publishing and media enterprises, in particular, regional publishing and media enterprises listing and financing. Under the national policy to allow and actively guide, the press and publishing enterprises to adopt internal financing, trade finance, foreign trade financing, issuance of corporate bonds, foreign investment, public finance approach to financing. The introduction of foreign capital by financing business, publishing group can get a lot of money, and expand the whole press and publication industry, the total funds to ease the difficulties of publishing companies lack of funds, improve production conditions in the publishing business, and promote the technology, expanded production capacity and business scale and enhance the strength of the Press and Publication and participation in international competition. Publishing companies have the capital to take advantage of adequate funding to solve the problem accordingly, open a broader space.This press and publishing industry perspective based on the observation and study of China's press and publication industry financing modalities, through the publication of corporate finance to analyze the background and significance, and reviewed existing research to understand the current view; with the relevant principles of finance from expanding the scale of China's publishing enterprises, improve the cultural industry concentration, the perspective of optimizing the allocation of resources demonstrates the need for publication of corporate finance; from the policy environment, financing, business competitiveness and development in four areas of corporate finance paper published in the possibility of sex; analysis of the published corporate finance law, policy, financial and social environment; from internal financing, industry finance, industry, finance and public financing outside the four areas, broken down by our existing corporate finance publishing model, and focus from the reasons, discussed the market demand and prospects of the specific circumstances of the financing. Finally, according to the difficulties of China's publishing enterprises has to faced, we've given the appropriate strategy in macro and micro fields.