Study On The Crowdfunding Publishing Model Of Crowdfunding Website

Crowdfunding publishing is just public financing publishing,it is a product of "Internet and publication",it is also a product of modern information technology and social media integration.The three main subjects of crowdfunding publishing are publishing project sponsors,publishing project investors and crowdfunding publishing platforms.Compared with the traditional publishing model, crowdfunding publishing model is open,low threshold,interactive,marketing and has other advantages.Therefore, crowdfunding publishing although has only a short development of 5 years in China,a large number of outstanding crowdfunding publishing platforms and publishing projects has emerged in publishing industry.Among them, Crowdfunding website is the most influential representative.This article will be to raise Crowdfunding website for the cut entrance,to research the development and operation of crowdfunding publishing model in China.Specifically, it will be studied from the following aspects:The first chapter is the introduction,it will explain the origin of this paper,the research status of crowdfunding publishing at home and abroad, the definition of crowdfunding publishing and the research methods and innovation points in this paper.In the second chapter, the author uses PEST analysis method to analyze the political, economic, social and technological conditions of our crowdfunding publishing platform.In the third chapter, the author deeply studies the basic model of Crowdfunding website’s crowdfunding publishing.Firstly,clarifying the relevant definitions and main responsibilities of the three main subjects;Secondly, analyzing the operating mechanism of crowdfunding publishing from four stages,including project initiation stage,public funding stage,book execution stage and project feedback stage;Thirdly, analysizing the three main subjects’ profit point in the crowdfunding publishing model.The fourth chapter will compare the crowdfunding publishing model with the traditional publishing model to summe up the four characteristics of crowdfunding publishing,those are low threshold, social, marketing and flexibility.Among them, the low threshold characteristic solves the issue of the publication of funds,the social characteristic shows the reader’s main body status,marketing characteristic improves the sales performance of all the chips,flexibility characteristic is reflected in the variety of project returns.The fifth chapter rethinks the development problems of Crowdfunding website’s crowdfunding publishing,according to its development and present situation.Firstly, as a comprehensive crowdfunding publishing platform, it still needs to work hard in the professional zone of crowdfunding publishing. Secondly,it needs to be excavated in the creativity of crowdfunding publishing project.Thirdly,the marketing model has a problem on the narrow diversity.Fourthly, the concept of mass crowdfunding and credit has droppde behind.Fifthly, the crowdfunding laws and regulations are vacant.Aiming at these problems,the author gives some specific development proposals.On one hand, to combine online with offline,fusing the traditional publishing.On the other hand, digging some creative projects and improving the marketing model.Thirdly,the Crowdfunding website needs to promote the improvement of the external assurance mechanism,such as the promotion of mass crowdfunding concept,the improvement of credit system and the implementation of crowdfunding publishing laws.Only changing inward and innovating outward,can Crowdfunding website win the breakthrough and seek greater developments.In the conclusion part,the author affirmed the potential and prospects of the crowdfunding publishing in China.The author thinks the crowdfunding publishing will not disappear in a short amount of time,instead it will be accepted and popularized with the deepening of mass crowdfunding concept and the improvement of the Internet financial mechanism.And the traditional publishing will achieve a new era of reform and transformation leveraging on the crowdfunding publishing model.