Research On The Ideological And Political Education Of College Students From The Perspective Of Convergent Media

Effectiveness is an important index to test the effectiveness of ideological and political education of college students.General Secretary Xi Jinping pointed out that in order to promote the better development of ideological and political education in colleges and universities,we should promote the high integration of traditional media and emerging media,which points out the direction for exerting the advantages of integrating media and enhancing the effectiveness of ideological and political education for college students.The media is a kind of concept media,to a certain extent,it is the traditional media and the emerging media highly integrated,formed in line with the law of ideological and political education and the law of college students growth of the "new" media.Obviously,whether from the test of the effectiveness of ideological and political education,or from the point of view of improving the effectiveness of ideological and political education,the media will play its unique role.Based on the general environment of Lideshu people in colleges and universities in the new era,this paper,on the basis of fully absorbing and drawing on the research results at home and abroad,makes a targeted study on the effectiveness of ideological and political education of college students under the media’s field of view,focusing on the discussion of several issues.First of all,it expounds the general concepts involved in integrating the effectiveness of ideological and political education of the media and college students,and introduces the Marxist theory of all-round development of human beings,theories related to ideological and political education,and the marxist concept of communication,with the aim of clarifying the basis of the research from the theoretical origin.Secondly,it analyzes the opportunities to enhance the ideological and political education effect of college students under the media’s vision,including enriching educational resources,improving the way of education,innovating the educational carrier,improving the educational targeting and broadening the educational platform.Thirdly,to face up to the problems of the effectiveness of ideological and political education of college students under the media field of view,focus on the use of educational carriers is not reasonable enough,the response to the impact of network environment is not effective enough,the ability of students to distinguish network information needs to be improved,and the leading role of ideological and political educators needs to be strengthened.Finally,the countermeasures to improve the effectiveness of ideological and political education of college students under the media field of view include,including the innovation of college students’ educational methods,optimizing the educational environment,paying attention to the media literacy education of college students and consolidating the dominant position of educators.