Research On The Effectiveness Of College Students’ Ideological And Political Education In The New Media Era

With the continuous development of the Internet information technology to WeChat,weibo,mobile clients as a representative of the new media into the life of college students,because of its inclusive and open characteristics,for college students to build a new platform for the information sending and receiving,at the same time it also became the multicultural center.Social thoughts in different ideological and cultural exchanges,blending of multiple diverse changeable,the profound changes of domestic and international situation today,young students’ thoughts are highly susceptible to the influence of the new things,and colleges and universities ideological and political education work may also be affected by new media,will face many new opportunities,new tasks and new challenges.In 2016,Xi Jinping,general secretary of the ideological and political work in colleges and universities across the country speech at the meeting pointed out that to strengthen and improve ideological and political work,is to do what kind of university,how to do and what kind of person,how to cultivate people,cultivate people’s fundamental problem for who,is a matter of the party leadership in colleges and universities,is the cause of socialism with Chinese characteristics will endure."Building education power is the foundation of the great rejuvenation of the Chinese nation," the party’s report said.The education front must face new contradictions,take on new tasks,solve new problems and make new contributions in the new era.Therefore,how to base on the new era,new play,show as,combined with the actual situation to use new media to carry out the ideological and political education work effectively,improve the actual effect of ideological and political education college students and the ideological and political education workers has become the most urgent task.According to the current situation of college students’ ideological and political education,the author points out the problems,causes and proposes countermeasures,which are divided into five parts.Dig deep first of all,the domestic and international research,under the premise of solid theoretical foundation for this study,through the way of questionnaire and case interview,obtaining first-hand information research in,and the sorting,analysis,it is concluded that the overall status of the current ideological and political education effectiveness;Actual effect of ideological and political education by the composition of elements and the influence of the link between each other,through the investigation and analysis of existing in current college education mode is inflexible,old education content,education,environment problems such as complex,college students do not take the ideological and political education;Then from the education subject,education object,education media and education annulus four aspects to analyze the causes ofproblems,explore the new media era of ideological and political education effectiveness promotion countermeasures: first,improve the comprehensive quality education subject,change education idea,strengthen the team construction,perfecting the incentive mechanism;Secondly,promote the innovation and upgrading of education media,innovate education mode,enrich education content and expand education channels;Third,optimize education ring body resource allocation,strictly control public opinion guidance,optimize education platform,and improve education mechanism;Fourthly,improve the personal quality of education object,improve media literacy,improve learning quality,and improve critical thinking.Strive for the new media era university student thought politics education effectiveness research to add brick.