Research On Tourism Product Development Strategy Of Hainan Research Institute

From the perspective of the great changes unseen in a century,education has become an important field of the new round of competition between countries,and plays an irreplaceable role in improving the hard and soft power of a country.As one of the major strategies of China’s education development,study tourism is also a high-level cultural tourism product to meet the needs of tourists for self-improvement,which has a broad market prospect.Hainan has rich research tourism resources and unique research value.Due to its late start and many limiting factors,its development is relatively backward.Based on the research study + Marine culture,research study + aerospace culture,research learning + li miao intangible,studies + red culture,and so on four theme object as a case,studies the innovation path of tourism product development of hainan province for research,combing,summed up the domestic and abroad,and studies of hainan tourism development situation and comparison,draw lessons from foreign experience,To construct a new model of research tourism development suitable for Hainan Province;Through online interview and questionnaire survey,effective data are collected,and SPSS software is used to analyze and find that the most advantageous research resources in Hainan are Marine research and aerospace research.Although a group of high-quality research tourism resources represented by Binlang Valley stand out,However,there are still many problems,such as the disharmony between the scale of research and tourism resources,the mismatch between the quality of research and tourism demand,and the lack of high-quality research brands.Combining with the current complicated international environment and domestic economic recovery is not balance,we will continue to do a normalized against the background of the epidemic prevention and control,based on field survey and market status quo,on the basis of based on the new stage of development,carry out new development concept,establish a new development pattern,the studies of tourism in hainan for studies of tourism in hainan eleven aspects of policy Suggestions: We will vigorously develop eight major research tourism products,such as ocean,aerospace,Li and Miao intangible cultural heritage,red,ecology,parent-child,health care,and entry,expand the space of research tourism,establish the brand image of research tourism,and improve the environmental quality of research tourism.Through in-depth research and analysis of the status quo and problems of research tourism in Hainan,It is hoped that it can provide decision-making reference and policy suggestions for relevant national education departments,commercial institutions,primary and secondary schools,and help the high-quality development of research tourism in the new era.Promote the transformation and upgrading of Hainan’s research and study tourism market,and attract more and more young people from home and abroad to start their meaningful research and study trips in Hainan.